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Telia Play

Films, series and TV channels in one

Communication for Telia Play original reality series TILTAS


To tell about the new reality series in an interesting and engaging way and thus encourage users to tune in and watch TILTAS on Telia Play+.

Reality series TILTAS

12 different participants who competed for a prize of 30,000 euros by building a 300-meter-long bridge in wild Lithuania.


  1. What content needs to go out before the show starts, during the show and after the show ends?

  2. How do you engage people with content?

  3. What should be the frequency during each phase?

  4. How to successfully grow the community of the new Telia Play Instagram account?

First stage: before the series

Contents: trailer and countdown to the premiere of the series

Second stage: showing the series

Close up of the participants