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Super Garden
Freeze-dried products: from fruits and vegetables to ice cream and candies.
A campaign to increase awareness and sales of non-melting ice cream.
Non-melting ice cream – a new favorite among astronauts.
Freeze-dried Star Candies ice cream is still a sweet alternative waiting to be discovered in the Lithuanian market. But with this campaign, it's time to change that.
Goal
To introduce the product to the market and boost sales.
Implementation
Who better to spread the word than Instagram and TikTok content creators? Some treated their grandma, others shared with kids, some crunched on them by the pool, and others enjoyed them in the snow – everyone experienced the ice cream in their own unique way.
Most creators also received unique discount codes offering buyers 25% off at supergarden.lt. This allowed us to track which creator brought in the most customers.
Result
Return on investment (ROI) of the project
6,86 ROAS (6,86 €)
We collaborated with
32 content creators
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