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Pik-Nik
Peelable Cheese Sausages
Social Media Strategy and Communication
A healthy snack shouldn’t be a struggle. Just peel a Pik-Nik.
Goal
Ensure consistent and recognizable Pik-Nik social media communication that reflects relevant holidays and occasions.
Implementation
The familiar act of peeling Pik-Nik cheese sticks became a step toward a healthier everyday life. Content themes, visuals, and copy all paint a picture of a healthy—and therefore happy—life. It all came together in the slogan: Peel to good health.
We’ve woven Pik-Nik cheese sticks into real everyday moments.
With Peel Anywhere, Anytime, we showed that a healthy snack doesn’t have to tear you apart—just tear open a Pik-Nik.
Who knows the nutritional value of cheese sticks better than the characters on the packaging?
Our revived health heroes tell the audience all about nutrients, vitamins, and minerals themselves.
Wishing good health isn’t enough. Celebrate with Pik-Nik!
Our well-wishes come packed with ideas on how to enrich festive moments with a nutritious snack. After all, what’s a picnic without Pik-Nik?
When you don’t have to stress about healthy snacks, there’s time to sharpen your knowledge.
We got the audience involved, introducing them to healthy eating principles through games and puzzles. Peel, think, learn.
Big or small, working or relaxing—everyone has their own way of enjoying Pik-Nik.
Whether you’re peeling, biting, or snacking—Pik-Nik is for everyone. How do you snack?
Result
Pik-Nik’s social media not only reached a wide audience but also created an active community! 👇
People see and engage with the content – Pik-Nik ads and posts on Facebook and Instagram reach:
an average of 60,000+ people per month.
That’s like filling an entire football stadium with people!
The ads are paying off:
They reach up to 32,000 people for less than 10 euros.
So, the cost of advertising is well below the market average.
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