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Pergalė
Lithuanian candies
Limited edition candy campaign
Goal
Introduce candy flavors created for the 2025 Kino Pavasaris festival, catering to the interests of a younger audience.
Implementation
We spread the sweet message by using aesthetics, the candy flavor creator, and channels favored by the audience.
Soy.Vilnius integration
We joined forces with Soy.Vilnius, a channel favored by the youth. Together, we created intrigue by organizing a game of hide-and-seek with Pergalė candies and tickets to the Kino Pavasaris festival.
Geo Stash game
In Vilnius, we hid gift bags with Pergalė candies and Kino Pavasaris tickets, sharing clues through Soy.Vilnius.
On air – the candy creator himself
Michelin-starred chef Tadas Eidukevičius opened the doors to the candy creation process: from the first flavor idea to the final, palate-pleasing note.
Result
The content reached nearly
500,000 of the target audience
– from food enthusiasts to movie lovers.
The product seamlessly integrated into the content,
gathering 5.8 thousand clicks,
70% of which came from a new audience.
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