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Mažeikiai district municipality

Social initiative "Pakartok"

Communication based in social media networks inviting Mažeikiai residents to contribute to "Circular Waste Management"


How to familiarize people with the principles of circular waste recycling and their importance, so that when a new generation waste recycling center is built in the city, people will actively use it?


We created a close visual identity and communication that would demystify the concept of circular waste recycling through pragmatic advice. To achieve the goal, we used daily Instagram communication, an Instagram filter and a personalized video for residents of the Mažeikiai district.

Social media communication and visual indentity

Gamified Instagram filter

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