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Problem:
The e-grocery market has a constant challenge - some buyers do not trust the quality of the selected products because they are convinced that only they can choose the best.
Result:
Video, reels and quality photo content formats have increased the number of followers by hundreds every month, and the percentage of people involved in communication has increased> 17 times (from 0.5% to 8.7%)
Solution:
We sought to break the stereotype with quality and customer-oriented content. We've realised that the quality of communication will also contribute to the sense of product quality. Thus began the creation of Barbora’s Instagram community, meant for indifferent to food quality but time-saving followers.
We have shared quick recipes and tips that make life easier. We weaved a network of carefully selected, food-loving influencers.
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Barbora (LinkedIn)
Strategy I Social media content and management I Advertising I Influencer integration
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