Telia Play
Films, series and TV channels in one
Communication for Telia Play original reality series TILTAS
Reality series TILTAS
12 different participants who competed for a prize of 30,000 euros by building a 300-meter-long bridge in wild Lithuania.
Goal:
To tell about the new reality series in an interesting and engaging way and thus encourage users to tune in and watch TILTAS on Telia Play+.
Challenges:
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What content needs to go out before the show starts, during the show and after the show ends?
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How do you engage people with content?
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What should be the frequency during each phase?
-
How to successfully grow the community of the new Telia Play Instagram account?
Close up of the participants
-
What content needs to go out before the show starts, during the show and after the show ends?
-
How do you engage people with content?
-
What should be the frequency during each phase?
-
How to successfully grow the community of the new Telia Play Instagram account?
Hints for the events
Trailers of new episodes
Series memes
-
What content needs to go out before the show starts, during the show and after the show ends?
-
How do you engage people with content?
-
What should be the frequency during each phase?
-
How to successfully grow the community of the new Telia Play Instagram account?
For audience engagement: moral dilemmas
For audience engagement: moral dilemmas
Challenges:
-
What content needs to go out before the show starts, during the show and after the show ends?
-
How do you engage people with content?
-
What should be the frequency during each phase?
-
How to successfully grow the community of the new Telia Play Instagram account?
Backstage
Challenges:
Backstage
For audience engagement: moral dilemmas
Reality series TILTAS
Close up of the participants
