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Workis
Strategy | Social media content and management | Advertising
Problem:
The target audience are students looking for quick earnings. The former communication did not fully match the demographic and psychographic characteristics of the target audience.
Result:
500%
increase of engagement
2x
more sign-ups on the platform
Solution:
Work as a game. A concept of gamification that unites all creative solutions has been developed with a sense of humour well-perceived by the target audience. Yes, we mean memes. Lots of memes. The concept has already made its way into outdoor ads and merch.
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