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INVEGA
Social media content and management I Advertising
Problem:
INVEGA has been creating value for Lithuania for 20 years by constructing and implementing financing tools, but this fact is little known to the public, as most of them were implemented through partners - financial mediators.
Result:
65%
more activity in growing Facebook followers during the campaign
94%
increased page views
209%
engagement grew even without advertising
Solution:
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Communication based around the value created by INVEGA over 20 years on social networks, which is depicted in the art installation “Viršūnės”. For this, we have mobilised a team and launched a campaign on Facebook and LinkedIn in a very short time. We've generated traffic to the site through paid advertising.
Understanding the specifics of the audience (business owners and decision makers), we supplemented the communication on social networks with PR tools (interviews, articles, work with journalists).
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