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Problem:
The e-grocery market has a constant challenge - some buyers don't trust the quality of the selected products because they are convinced that only they can choose the best.
Result:
Videos, Reels, and quality photo content formats have increased the number of followers by hundreds every month, and the percentage of people involved in communication has increased >17 times (from 0.5% to 8.7%)
Solution:
We sought to break the stereotype with quality and customer-oriented content. We have realised that the quality of communication will also contribute to the sense of product quality. Thus began the creation of Barbora’s Instagram community, meant for those who appreciate quality food but also seek time-saving solutions.
We have shared quick recipes and tips that make life easier. We weaved a network of carefully selected, food-loving influencers.
Barbora
Strategy | Social media content and management | Advertising | Influencer integration
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