Trends, formats, tactics, and “what works, what doesn’t” on social media change frequently.

Therefore, the importance of strategy grows exponentially. A strategy helps you to better understand your audience, the communicative environment and the actions of competitors. It sets the tone, guidelines, style pattern and covers other relevant aspects of a brand.

Unlike other common types of media, the dynamics of social networks are much more intense. Hence, it is better to go to the field with 10 arrows, even though only three of them will hit the target. Such risk is acceptable, knowing that Facebook, Instagram, LinkedIn, and TikTok provides all the tools for inexpensive A/B testing.

  • Quantitative and qualitative analysis of competitors.

  • Overview of digital marketing trends and innovations that we can apply across platforms and to any customer.

  • The audience along with the avatar of the potential client (demographics, psychography, behavior, traits) are determined.

  • Evaluation of content, tone, visuals.

  • SWOT analysis. Determining strengths, weaknesses, opportunities, and threats to evaluate a company's competitive position.

  • Identification and analysis of foreign competitors if any.

  • Communication rules - internal rules (goal, means, values, lines of communication, stylistic guidelines). Defining image and tone of the organisation.

  • Assessing optimal frequency, setting monthly plan, Selecting platforms for communication.

  • Preparation for advertising and its measurement, preparation of webs shops, combination of cookies.

  • Creating an advertising funnel according to the customer’s journey.

  • Advertising ordering, creation of an advertising plan.

  • Additional communication and trading platforms: Linkedin, Newsletters, FB Groups, Marketplace, Etsy, Amazon, eBay.

  • Integration of additional measures.

  • The different elements of the strategy will be reviewed during the process. Depending on the needs of a particular brand dictated by the product and the business environment as such.

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