STRATEGY
Trends, formats, tactics, and “what works, what doesn’t” change frequently on social media. Meaning, the importance of strategy grows along the way.
A strategy helps to better understand your audience, the communicative environment and the actions of competitors. It sets the tone, guidelines, style patterns and covers other relevant aspects of a brand.
Unlike other common types of media, the dynamics of social networks are much more intense. Hence, it is better to go to the field with 10 arrows, even though only three of them will hit the target. Such risk is acceptable, knowing that Facebook, Instagram, LinkedIn, and TikTok provides all the tools for inexpensive A/B testing.
Overview of digital marketing trends and innovations that we can apply across platforms and to any customer.
The audience along with the avatar of the potential client (demographics, psychography, behavior, traits) are determined.
Quantitative
and qualitative analysis of competitors.
Evaluation
of content, tone, visuals.
SWOT analysis. Determining strengths, weaknesses, opportunities, and threats to evaluate a company's competitive position.
Preparation for advertising and its measurement, preparation of webs shops, combination of cookies.
Additional communication and trading platforms: LinkedIn, Newsletters, FB Groups, Marketplace, Etsy, Amazon, eBay.
Assessing optimal frequency, setting monthly plan, Selecting platforms for communication.
Identification
and analysis of foreign competitors if any.
Creating an advertising funnel according to the customer’s journey.
The different
elements of the strategy will be reviewed during the process. Depending on the needs of a particular brand dictated by the product and the business
environment as such.
Integration
of additional measures.
Advertising ordering, creation of an advertising plan.
Communication rules - internal rules (goal, means, values,
lines of communication, stylistic
guidelines). Defining image and tone
of the organisation.