From zero to TOP 5 worldwide on Instagram
The global community of numismatists is hard to reach. That was the main challenge for a company working with various media channels. We added Instagram in the communication plan to grow engagement in an aesthetically comfortable way. When publishing such small items as coins without losing detail, we had to look for attractive and creative solutions.
We created a visual theme that was consistent throughout all of their feed. Each post was enhanced with a pattern that saturated the emotional and symbolical value already carried by the coin.
Reaching 12k followers in 10 months, Lithuanian Mint stepped into the same content quality and social influence level as established, world-renowned mints, like United Kingdom, France, and Canada, strongly improving brand awareness and image to a worldwide audience.