LABAS

Killing it in Insta Stories

Problem

It’s easy to engage audiences in Instagram stories, but that usually ends with a single poll vote or emoji slide. How do we engage target audience meaningfully and for longer?

Solution

We took the “One word story” game so Instagram stories, calling it Story². LABAS story viewers were asked to continue the story with just one word. It took us up to 5 hours to finish the story.

Straight from the brand

"

Great results on a pretty tight budget! Caption’s creative solutions helps LABAS stand out with original communication on Instagram.

"

Results

While the profile had about 10k followers, we were able to get 86 000 views on the stories and 393 people participated during those 5 hours - all that without any incentives or ads! Client loved it, so we continued doing it every other week.

views

86 k

participants

393

time

5 h

no

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