LABAS

Killing it in Insta Stories

Problem

It’s easy to engage audiences in Instagram stories, but that usually ends with a single poll vote or emoji slide. How do we engage target audience meaningfully and for longer?

Solution

We took the “One word story” game so Instagram stories, calling it Story². LABAS story viewers were asked to continue the story with just one word. It took us up to 5 hours to finish the story.

Straight from the brand

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Great results on a pretty tight budget! Caption’s creative solutions helps LABAS stand out with original communication on Instagram.

Results

While the profile had about 10k followers, we were able to get 86 000 views on the stories and 393 people participated during those 5 hours - all that without any incentives or ads! Client loved it, so we continued doing it every other week.

views

86 k

participants

393

time

5 h

no

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