Jumpstarting an agency: a pillar content strategy
It’s April, 2019.
Caption, a social media marketing agency launched publicly just 5 months ago.
First few clients were onboarded through referrals, acquaintances and some cold-pitching. Very few inquiries for services and that’s not surprising - a tiny PR presence and a small portfolio can only get you so far.
We needed to scale.
Secure a sustainable stream of leads coming to us, instead of the other way around
Build awareness, social proof and reputation
Acquire top-notch examples of our services and build portfolio
We have two very strong beliefs that stand as cornerstones of the company
When we have a great idea, we stop and ask “How can we make the most of it with least resources?”
A happy team will make the client happy
Problem: How do we put our beliefs into action?
Solution: A content production funnel showcasing our creativity AND all of our services - implemented on ourselves, Caption!
Members of our team were the ambassadors, sharing our experience through Pillar Content Strategy, where one big unit of content was split into multiple sub-topics and distributed throughout the (social) media. Let us elaborate.
Warm compliments and positive feedback from people who've seen our communication during this period. Insights from news media, positive post- trainings impressions and even cute messages from pop stars!